HEROIC put on a multi-day event in Austin, TX, encompassing two sub events: a workshop training for members of their coaching program and an activation weekend to invigorate new and seasoned members of their community alike.
They needed:
- B-roll event coverage during both events
- Testimonial interviews with advocate attendees
- An edited recap video for each event
We started the conversation with a discussion on these goals and planned out logistics to align with the event schedule.
For the workshop event, most b-roll coverage was scheduled for the busier middle day with multiple breakout rooms. This provided plenty of opportunity to capture candid, authentic interactions among workshop participants and with facilitators.
Because many of the same attendees (who would be strong brand advocates in testimonials) were participating in both sub events, we scheduled the main testimonial day later during the activation weekend when it would be easier to pull people from the main room during breaks and solo work.
We prepared a separate testimonial room with branded backdrops, which made it straightforward to change interview subjects and keep the same basic setup. The separate room also allowed for a more controlled environment away from the busyness of the event, which helped interview subjects to take some space and engage in a more candid chat about their event experience.
The activation weekend culminated in a group-participation Spartan Race, before the wrap up day. This meant on-site coverage at the race with a nimble, fast-moving setup to capture the energy and camaraderie of the participants.
By last-minute request, an additional testimonial interview day was added during the activation weekend, this time focusing on capturing a larger number of shorter interviews. This meant adjusting scope to single camera and mic, and keeping conversations shorter. We were able to get a good number of people in a capture a little bit of their stories and event experience, especially after the Spartan Race.
Editing began on the recap videos, in a full interview-based format, after wrapping production. The workshop weekend recap was prioritized, because HEROIC was looking to promote another similar event next.
After minor revisions, both went out, and the project was wrapped.