Hubspot for Startups brought their popular Unicorn Oasis Party to SXSW, and needed a highlight video to show off that and other surrounding activations.
They planned three related events:
We planned out some of the coverage, but the nature of event activations during a busy week like SXSW meant some things would have to be figured out on the fly.
This meant a low-profile camera setup for quick movements and crowded spaces was in order. And when there was a last-minute call made to take the smoothie truck on the move, camera was ready to follow.
During the Unicorn Oasis Party, it was important to capture attendee interaction, surprise and excitement interacting with themed elements and the unicorn mascot. This meant prioritizing outside coverage early while there was more daylight and showing fun energy before the party started.
The venue inside had a lot of variation in lighting, which meant continual adjustment. We planned coverage for several surprise moments with unicorn sparklers celebrating key attendees at regular intervals. The crowded nature of the venue required keeping in contact with venue staff to be prepared and in place to cover those big moments.
At the networking brunch the next day, coverage was focused on candid interactions with attendees to showcase the benefits of a relaxed networking environment. Focus was also put on co-sponsors to support co-branding efforts.
The edit started in the week after the event wrapped, in quick communication with the client’s marketing team. This supported a quick turnaround that met their goals and brand identity for social media.